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Data Quality Insights

Strategies, benchmarks, and best practices for keeping your CRM data clean, enriched, and revenue-ready.

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Competitive

MarketingSoda vs Clay: Data Quality Scoring vs Enrichment Workflows

Clay and MarketingSoda Refine solve different problems. Here is how to decide which your team actually needs.

MarketingSoda TeamJuly 20, 2026 · 11 min read

HubSpot

How to Audit Your HubSpot Imports Before They Wreck Your Database

The CSV import is the single largest source of data quality degradation in HubSpot. Here is a pre-import audit checklist that prevents the damage before it starts.

MarketingSoda TeamJul 13, 2026

HubSpot

5 Signs Your HubSpot Database Needs an Audit

Bounce rates climbing? Segments shrinking? These five warning signs mean it's time to run a full data quality audit on your HubSpot portal.

MarketingSoda TeamJul 6, 2026

CRM

HubSpot vs Salesforce: Which CRM Has Better Data Quality Controls?

Data quality controls are the capability that compounds over a 3-5 year CRM lifecycle. Here's how HubSpot and Salesforce compare.

MarketingSoda TeamJun 22, 2026

Strategy

Building a Data Decay Strategy That Actually Works

Contact data decays at 30% per year. Without a proactive decay strategy, your campaigns are targeting ghosts. Here's how to build one.

MarketingSoda TeamJun 15, 2026

Data Governance

The HubSpot Admin's Guide to Data Governance

Governance is not bureaucracy. It's the thing that keeps your HubSpot from turning into a swamp. Here's how to build it.

MarketingSoda TeamJun 8, 2026

Enrichment

HubSpot Data Enrichment Tools Compared: 2026 Guide

With HubSpot Insights gone and Clay's valuation at $3.1B, the enrichment tool landscape has changed. Here's how the major tools compare.

MarketingSoda TeamJun 1, 2026

Case Study

How We Scored 50,000 Contacts in One Afternoon

A SaaS company with 50K contacts, zero scoring, and a 2% reply rate. Here's how data quality scoring transformed their outbound pipeline.

MarketingSoda TeamMay 25, 2026

Enrichment

HubSpot Breeze Intelligence: An Honest Review for RevOps Teams

HubSpot Insights is gone. Breeze Intelligence is its replacement. Here's an honest assessment of what it does and doesn't do.

MarketingSoda TeamMay 18, 2026

HubSpot

How to Set Up HubSpot Lead Routing That Actually Works

Lead routing fails not because of bad logic, but because of bad data. Here's how to fix the data foundation before building routing rules.

MarketingSoda TeamMay 11, 2026