How fast is your CRM data decaying?
Enter your database size and age to see exactly how many records have gone stale — and what it's costing your business.
Select your sales motion
Your Database
Your Sales Process
Your estimated data decay impact
How Your Data Decays Over Time
What this means for your business
Stale contacts have significantly lower engagement rates. Your outbound sequences are reaching people who’ve moved on, wasting reps’ effort and dragging down reply rates.
Revenue tied to accounts with outdated contact data is at risk of going dark. When a champion changes roles, the deal stalls unless you catch it early.
Your 4-person team spends an estimated 178 hours per rep per year researching, updating, and working around bad data instead of selling.
With 1,306 failed emails, your sender reputation is degrading. This affects deliverability across your entire domain, not just stale records.
At your current decay rate, your database is losing approximately 259 records per month. Every month of inaction compounds the problem. Organizations that monitor data freshness continuously recover 3x more pipeline than those that run annual cleanups.
How we calculate these numbers
Our model is based on industry research from Gartner, Dun & Bradstreet, and analysis of over 2 million HubSpot records.
Job titles decay fastest (65.8% annually) because professionals change roles frequently. Email addresses decay at 37.3%, phone numbers at 42.9%, physical addresses at 41.9%, and company information at approximately 25% per year. Rates sourced from Landbase, Gartner, and Marketing Sherpa research.
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