Bad data is killing your campaigns. You just don’t know it yet.
MarketingSoda Refine™ scores your entire HubSpot database across five dimensions, flags what’s decaying, and fixes it automatically — so every campaign ships on data you trust.
Your data tools enrich once and walk away. Your business pays every day.
The marketing data industry has built a $15 billion ecosystem around a broken promise: that enriching your CRM once is enough. It isn't. B2B data decays 30–70% per year. Your enrichment vendor doesn't track it. Your CRM can't measure it. And every campaign, sequence, and forecast downstream pays the price.
Can't measure CRM data health
Without a quality score, you can't report data health to leadership or justify your enrichment spend.
Tools scale by headcount, not value
Per-seat pricing means every new hire increases cost without improving data quality.
Credit-based pricing is unpredictable
You can't forecast monthly spend. CFO conversations become adversarial when invoices land 40–100% above quotes.
Vendor lock-in through opaque systems
You can't bring your own API keys or use existing provider subscriptions. Switching costs are manufactured, not earned.
3–5 tools but no single source of truth
Each tool has its own data model, credit system, and version of 'enriched.' The result is reconciliation overhead, not clarity.
Three steps to a clean database.
From connection to clean data in minutes, not months.
Connect
One-click HubSpot OAuth
Connect your HubSpot portal in seconds. MarketingSoda reads your contacts, companies, and deals — no engineering required. We never modify your data without approval.
Grade
A–F score in minutes
Get a comprehensive quality score across every property. See which segments are campaign-ready and which need attention — all on one dashboard.
Fix
Automatic enrichment & dedup
Set your rules, pick your enrichment providers, and let MarketingSoda handle the rest. Decay alerts, auto-refresh workflows, and weekly health reports — on autopilot.
Founding Member Program
We're selecting 50 marketing teams to shape how MarketingSoda Refine works. Founding members get permanent perks and real influence over what we build.
0 of 50 spots filled · 50 remaining
Pricing locked in for life
The price you start at is the price you keep — even as plans increase for new customers.
25% off your entire first year
Immediate discount on any plan — Starter, Pro, or Scale.
Priority access to new features
Access new capabilities before general availability.
Direct input on the product roadmap
Quarterly roadmap review sessions — your feedback shapes what we build next.
Personal onboarding
1:1 onboarding call to configure MarketingSoda Refine for your HubSpot setup.
Curated cohort of 50 peers
Join a private community of marketing operations leaders who care about data quality.
Frequently asked questions
Get your data quality grade. Free. No credit card.
No commitment. Just an honest grade on your HubSpot data.
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